10 Most Common Mistakes In E-Commerce Designing

Online e-commerce stores make a number of mistakes at the time of designing and running their site. However, these mistakes can be easily avoided with a little bit of planning. Avoiding these mistakes will also help you enhance the customer experience and boost your profits and sales. Sigma SEO Solutions, E-commerce Designing Company in Gurgaon brings ten most common mistakes to avoid, if you are thinking to develop e-commerce development:-

1.. Don’t Hide Your Contact Information: Your visitors and potential clients should have more than one ways of connecting with you. Therefore, make sure your e-commerce website displays your fax number, email details and contact information clearly.

2.. Product Description Is A Must: Many e-commerce sites don’t realize the value of product descriptions and consequently do not include them. This affects the search engine ranking of their site and puts it right at the bottom. Hence, don’t forget to make your product descriptions rich, unique, SEO optimized and informative.

3.. Unattractive Design: Don’t use too many colors and fonts for designing your pages. Not only will this leave the site visitor confused but also discourage them from exploring the site further. As a result, your site will fail to convert visitors into permanent customers. Ideally, you should use 2-3 colors and fonts per webpage.


4.. Uncomfortable Browsing: If you don’t include the back button option in your website, you simply end up annoying your users. Make browsing comfortable and smooth for your visitors or else they will end up visiting and purchasing from your competitor’s site. Also ensure that your website loads faster. Many e-commerce websites tend to include large sized images, which only slows down the site and irritates the visitors.

5.. Lack Of Photos: You cannot afford to have just one product image or poor quality images on your e-commerce. Also, make sure that your users are able to enlarge the images and have a closer view of the products being offered by you. Your visitors should be confident about the product they are planning to purchase and this will happen only when you give them a better view of the texture or quality of the product they are interested in Ecommerce Designing Company Gurgaon.

6.. Failing To Optimize On The Basis Of Search Requirements: Many e-commerce sites fail to optimize their pages in accordance with the keywords that visitors generally tend to type when looking for a specific product or item. Therefore, you must ensure that your product descriptions, home pages and titles are all keyword rich. This is a huge mistake that e-commerce sites end up making and in the process they end up losing potential customers.

7.. Lengthy Check Out Procedures: Your site should offer comfortable buying experience. Thus, when your customers use their credit card details, they should be able to close the order quickly and conveniently. Don’t make the procedure unnecessarily lengthy by including too many steps in between placing the product in the cart and eventually buying it as your users may end up abandoning the cart altogether.

8.. Inadequate Customer Support: If you want your visitors to end up purchasing from your site, then make it convenient for them to contact you. Your contact details should be clearly mentioned on your site and you must also include detailed information on return policies and other technical queries.

9.. Limited Options For Payments: Your site should offer more than one payment options wherein your users are able to make payments using all the leading credit cards. Including a PayPal option will only encourage your customers to make purchases from your site on a regular basis.

10.. Not Including Product Reviews: Most of the buyers are on the lookout for product reviews when making online purchases. So, make sure you include unbiased product reviews on your e-commerce site for attracting visitors.

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