Importance of Backlinks in SEO Marketing

Backlinks, also known as inbound links, are links which direct a user towards your website. The back links leading to your website are an indication of your website’s popularity. Websites with more quality back links are given more credit by Google, making them more relevant and increasing their chances of appearing as results.

Importance of These Links
Backlinks have become immensely important in SEO marketing techniques and now are also considered to be building blocks to a well optimized site. The number of back links is irrelevant unless they are superior quality links. The relevance of a site to a keyword is calculated by search engines by the quality of links. The quality of a link is an indication of its relevance to a website or keyword. Connecting two websites which have nothing in common is irrelevant and might not generate sufficient traffic to the linked website. sigma seo solution is one of the leading SEO marketing companyin Gurgoan that follows backlinking guidelines strictly.

Roll of SEO Marketing

Search engines want websites to have a level playing field, and look for natural links built slowly over time. While it is fairly easy to manipulate links on a web page to try to achieve a higher ranking, it is a lot harder to influence a search engine with external backlinks from other websites. This is also a reason why backlinks factor in so highly into a search engine's algorithm. Lately, however, a search engine's criteria for quality inbound links has gotten even tougher, thanks to unscrupulous webmasters trying to achieve these inbound links by deceptive or sneaky techniques, such as with hidden links, or automatically generated pages whose sole purpose is to provide inbound links to websites. These pages are called link farms, and they are not only disregarded by search engines, but linking to a link farm could get your site banned entirely. 

Another reason to achieve quality backlinks is to entice visitors to come to your website. You can't build a website, and then expect that people will find your website without pointing the way. You will probably have to get the word out there about your site. One way webmasters got the word out used to be through reciprocal linking. Let's talk about reciprocal linking for a moment.

Strict Guidelines
Search engines like Google look for links which occur naturally rather than links which have been added just to increase their number. Since, this is a widely used technique and is quiet important for Google optimization strict guidelines are followed and the algorithm updated from time to time to overcome all false techniques to increase backlinks. A deceptive technique used by several website owners is linking their website to a link farm. This link farm automatically opens pages or connects to hidden links. Link farms are ignored by search engines, however linking to them can get a website banned. 

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